The “Life…supplemented” campaign, which is managed and funded by the Council for Responsible Nutrition Foundation (CRNF), has launched its first-ever mobile application, WannaBeWell. The free app, currently available for the iPhone and iPad, is a comprehensive wellness resource that educates, activates and motivates those looking to live a healthier life.
 
Users can personalize their own animated wellness coach and healthy lifestyle interests, such as wellness inspirations or healthy missions. For each mission that is completed or app element that is explored, users are awarded trophies that can then be promoted through social media channels. For instance, app users who take the My Wellness Scorecard, an interactive baseline wellness assessment, will be rewarded trophies based on their current level of well-being. Users can also set reminders for themselves and their family to take—or restock—their supplements.
 
The WannaBeWell app is also a resource for health and wellness information. Users have access to the Supplemental, a weekly blog featuring a cadre of well-known experts in a variety of areas ranging from nutrition to fitness to aging gracefully, as well as the Supplement Library, which provides easy-to-navigate information on dietary supplements.
 
For each WannaBeWell mobile application download, a $1.00 donation (up to $13,500) will be made to Vitamin Angels to help reduce child mortality worldwide by connecting infants and children under five with vital nutrients.
 
The WannaBeWell app is just one of many digital elements being rolled out to increase the digital footprint of the “Life…supplemented” campaign in its fifth year. The campaign recently launched its new wellness blog, the Supplemental, the Supplement Libraryand a more-user friendly My Wellness Scorecard on its website. The campaign will soon be implementing digital advertisements and unveiling enhanced Facebook and Twitter pages.
 
To download the free WannaBeWell app, please visit www.lifesupplemented.org/wannabewell.